30% first-purchase offer

🌹 FIRST ORDER? ENJOY 30% OFF — CODE: WELCOME30

🌹 FIRST ORDER? ENJOY 30% OFF — CODE: WELCOME30

🌹 FIRST ORDER? ENJOY 30% OFF — CODE: WELCOME30

🌹 FIRST ORDER? ENJOY 30% OFF — CODE: WELCOME30

🌹 FIRST ORDER? ENJOY 30% OFF — CODE: WELCOME30

🌹 FIRST ORDER? ENJOY 30% OFF — CODE: WELCOME30

🌹 FIRST ORDER? ENJOY 30% OFF — CODE: WELCOME30

🌹 FIRST ORDER? ENJOY 30% OFF — CODE: WELCOME30

🌹 FIRST ORDER? ENJOY 30% OFF — CODE: WELCOME30

🌹 FIRST ORDER? ENJOY 30% OFF — CODE: WELCOME30

🌹 FIRST ORDER? ENJOY 30% OFF — CODE: WELCOME30

🌹 FIRST ORDER? ENJOY 30% OFF — CODE: WELCOME30

🌹 FIRST ORDER? ENJOY 30% OFF — CODE: WELCOME30

🌹 FIRST ORDER? ENJOY 30% OFF — CODE: WELCOME30

🌹 FIRST ORDER? ENJOY 30% OFF — CODE: WELCOME30

🌹 FIRST ORDER? ENJOY 30% OFF — CODE: WELCOME30

House of Dawn Rose · Our Story

Two Women. One Vision. A Beautiful Legacy.

Where Elegance Blooms & Luxury Lives.

Every beautiful creation begins with a story. Ours begins with the love between a mother and daughter, a shared appreciation for elegance, and a dream of creating a legacy that will bloom for generations.

Founded by Aletha Dawn and Je’Rivien Rose, House of Dawn Rose is more than a luxury lifestyle boutique. It is a reflection of family, resilience, intentional living, and the belief that true luxury begins with peace.

Aletha Dawn

The Inspiration

The elegance, the foundation, and the timeless beauty behind our brand. Aletha personally selects the products that reflect her love for sophisticated and intentional living.

Je’Rivien Rose

The Vision

The creative spirit behind the business name, logo, website, and every signature collection. Je’Rivien brings a family dream to life through entrepreneurship, purpose, and heartfelt service.

The Woman Behind the Rose

Every Rose Has a Story. This One Is Mine.

Born on June 1, Je’Rivien has always shared a meaningful connection with the rose, her birth flower.

When she entered the world, her father gave her a red rose as her very first gift — a gesture of love that would eventually become a powerful symbol of her identity.

At 38, she sees herself reflected in the flower that has followed her throughout life.

A rose is delicate yet resilient. Its petals represent beauty, tenderness, and love, while its thorns serve as protection.

Like a rose, Je’Rivien has learned that strength and softness can coexist. Her thorns represent boundaries, wisdom, and resilience. Her petals reflect compassion, creativity, and a genuine love for others.

A woman can be gentle and strong, loving and guarded, graceful and determined — and still bloom beautifully.

A Dream Rooted in Love

Built for Generations

As a mother of four sons and one daughter, Je’Rivien's greatest purpose extends beyond personal success.

She is building something her children can be proud of — a legacy that can grow beyond her and create opportunities for future generations.

Her daughter, A’Vah Dawn, represents a new dawn: a beautiful beginning filled with possibility, hope, and promise.

A’Vah has a special way of softening the parts of her mother that life has taught to be guarded, reminding her that strength and tenderness can bloom together.

Her four sons and daughter inspire her to dream bigger, work harder, and create with intention.

Everything I create as a Rose is rooted in the desire to empower the next Dawn.

Where Creativity Meets Purpose

Our Shared Vision

House of Dawn Rose was built through the partnership of two generations.

Aletha personally selects the products, while Je’Rivien develops the collections, builds the website, and shapes the creative identity of the brand.

Their shared mission is to inspire beautiful living through thoughtfully selected products that bring elegance, comfort, and personal expression into everyday spaces.

Aletha brings the elegance. Je’Rivien brings the vision. Together, they build the legacy.

Our Philosophy

Luxury Is a Feeling of Peace

We believe true luxury is not defined solely by a price tag.

It is the peace of returning home, the comfort of a beautiful sanctuary, and the freedom to create surroundings that reflect your story.

Whether you are furnishing your first home, refreshing a favorite room, or creating your dream space, we want to help you discover pieces that feel uniquely yours.

Your home deserves more than ordinary.

Our Commitment

A Heart for Service

Exceptional customer service is about more than making a sale.

We believe in listening with compassion, communicating honestly, building trust, and treating every customer with kindness and respect.

When challenges arise, we are committed to understanding concerns and working toward appropriate solutions.

Because behind every order is a person, behind every home is a story, and behind every interaction is an opportunity to make someone feel valued.

A Legacy That Continues to Bloom

The Legacy of a Rose

Aletha Dawn — The Inspiration

Je’Rivien Rose — The Vision

A’Vah Dawn — The New Beginning

House of Dawn Rose is a celebration of family, resilience, love, and the beauty of creating a legacy for generations to come.

From our family to your home, thank you for being part of our story.

Where Elegance Blooms & Luxury Lives.

Explore Our Collections →

Make Every Detail a Masterpiece

42" Pink Mirrored Two Drawer Dresser

42" Pink Mirrored Two Drawer Dresser

42" Pink Mirrored Two Drawer Dresser

$481.02

$481.02

Gold Bar Cart By Viski

Gold Bar Cart By Viski

Gold Bar Cart By Viski

$335.52

$335.52

Turquoise And Gold Solid Wood Geometric Shapes Wall Decor

Turquoise And Gold Solid Wood Geometric Shapes Wall Decor

Regular price $301.91

Regular price $301.91 Sale price
Unit price per
8" X 32" White and Black Woman Cave Metal Wall Decor

8" X 32" White and Black Woman Cave Metal Wall Decor

Regular price $56.26

Regular price $56.26 Sale price
Unit price per
16" X 24" Black and White Endless Love And Laundry Wood Wall Decor

16" X 24" Black and White Endless Love And Laundry Wood Wall Decor

Regular price $64.23

Regular price $64.23 Sale price
Unit price per
26" X 45" Blue Aqua and Ivory Floral Cotton Macrame Hanging Tapestry Wall Decor

26" X 45" Blue Aqua and Ivory Floral Cotton Macrame Hanging Tapestry Wall Decor

Regular price $40.51

Regular price $40.51 Sale price
Unit price per
Set of Two Clear Glass Urn Table Vases

Set of Two Clear Glass Urn Table Vases

Regular price $56.57

Regular price $56.57 Sale price
Unit price per
26" X 51" Denim Blue and White Geometric Cotton Macrame Hanging Tapestry Wall Decor

26" X 51" Denim Blue and White Geometric Cotton Macrame Hanging Tapestry Wall Decor

Regular price $43.66

Regular price $43.66 Sale price
Unit price per
Set of Three Ceramic Decorative Bowl

Set of Three Ceramic Decorative Bowl

Regular price $124.04

Regular price $124.04 Sale price
Unit price per
9" Off White Sculptural Flower Ceramic Wall Decor

Sold out

9" Off White Sculptural Flower Ceramic Wall Decor

Regular price $151.26

Regular price $151.26 Sale price
Unit price per

Sold out
Elegant White Ceramic Vase with Gold Accents

Elegant White Ceramic Vase with Gold Accents

Regular price $220.05

Regular price $220.05 Sale price
Unit price per
Abstract Glass Cylinder Floor Vases

Abstract Glass Cylinder Floor Vases

Regular price $731.55

Regular price $731.55 Sale price
Unit price per
Mother To Family You Are World

Mother To Family You Are World

Regular price $27.98

Regular price $27.98 Sale price
Unit price per
Framed Art So Daniel Was Take Up

Framed Art So Daniel Was Take Up

Regular price $37.71

Regular price $37.71 Sale price
Unit price per
Wall Tile Serenity Prayer White

Wall Tile Serenity Prayer White

Regular price $30.41

Regular price $30.41 Sale price
Unit price per
Vase (Set of 2) 5.5"H Glass

Vase (Set of 2) 5.5"H Glass

Regular price $38.22

Regular price $38.22 Sale price
Unit price per
11" Gray Geometric Round Aluminum Table Vase

11" Gray Geometric Round Aluminum Table Vase

Regular price $205.65

Regular price $205.65 Sale price
Unit price per
30" Novelty Red And Black Glass Analog Wall Clock

30" Novelty Red And Black Glass Analog Wall Clock

Regular price $208.40

Regular price $208.40 Sale price
Unit price per
Dark Olive Branch Patterned Glass Aluminum Table Vase

Dark Olive Branch Patterned Glass Aluminum Table Vase

Regular price $329.53

Regular price $329.53 Sale price
Unit price per
Cylinder Ceramic Table Vase

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Cylinder Ceramic Table Vase

Regular price $208.36

Regular price $208.36 Sale price
Unit price per

Sold out
Ceramic Jug Vase

Ceramic Jug Vase

Regular price $104.05

Regular price $104.05 Sale price
Unit price per
Cylinder Ceramic Table Vase

Cylinder Ceramic Table Vase

Regular price From $35.12

Regular price From $35.12 Sale price
Unit price per

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